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Finance strategy planning
UNDERPIN IT COMMERCIAL SYSTEM

Go Further with UnderPin

"Start small. Go further. Your fee comes off."

We believe that starting with a diagnostic audit should build a relationship, not a barrier. If you go further with us within 90 days, your initial assessment fee comes straight off your next engagement—so there is no financial risk to starting small.

"If you go further with us within 90 days, this fee comes straight off."

— Steve, Partner at UnderPin IT (on a call)
PART 01

Diagnostic Fee Credits In Full

When a customer buys ANY diagnostic product (Hack Check, Tech Baseline Audit, AI Readiness Audit, etc.) and then signs an engagement of £950 or more within 90 days, the entire diagnostic fee credits in full against that engagement.

Example Math
Customer buys: Tech Baseline Audit £950
Customer signs: Cloud Migration (within 90 days) £15,000
Calculation £15,000 - £950
Final Customer Pays: £14,050
PART 02

Retainer Bonus

Sign a retainer within 90 days and receive an additional £1,500 applied to your first month (on top of your diagnostic fee credit).

Example Math
Customer buys: Tech Baseline Audit £950
Customer signs: Fractional CTO Retainer £1,800/mo
Additional Retainer Bonus Applied + £1,500
Total Credits (£950 + £1,500) £2,450
Month 1 Cost: £1,800 - £2,450 = In Credit

Retainer begins clean in Month 2 at the standard rate of £1,800/month.

Win-Win Philosophy

Why This Works

For the Customer

There is never any "wasted money". By rolling the diagnostic audit cost directly into your next engagement, you get clear answers and technical direction upfront without any financial penalty when you decide to proceed.

For UnderPin IT

It ensures we start on a low-pressure, data-driven footing. It means you never lock yourself out by paying for a diagnostic first, allowing us to align on actual systems before agreeing to any long-term commitments.

Qualifying Diagnostic Products

Start with one of our fixed-scope diagnostics. Go further within 90 days and this fee comes off.

View All Products →

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