Start at £195. Find out if your business is already exposed. Book your Hack Check →
UK SME collaborative team

We help UK business owners get technology working for them.

Plain English. No jargon. IT Infrastructure & AI Automation.

IT & Security → AI & Automation →

The UnderPin Promise

"We stay in the room long after the invoice is sent. We do not hide behind complex code or confusing acronyms. If we cannot explain the business benefit in plain English, we don't build it."

Greig Aspinall, CEO
Our Ethos

"Plain Talking" Technology Leadership

Most tech advisors use jargon to justify complexity. We do the opposite. We explain systems in terms of business risks, time wasted, and licence savings. Whether it's setting up servers or deploying AI agents, we speak plain English.

What is the Real Issue?

Hover over the cards below to see how we diagnose common business bottlenecks.

IT Infrastructure

"We suspect we are wasting money on duplicate software licenses."

staff leave but accounts keep auto-renewing. Teams adopt tools independently. Hover to see diagnostic path.

IT Bill Review

We analyze 3 months of IT statements line by line, mapping duplicates. Average client saves 15-30% on tech bills.

Book Bill Review (£195)
AI & Automation

"Our administrative staff waste hours copying data between systems."

Re-keying customer leads, invoices, or delivery files manually leads to errors. Hover to see diagnostic path.

Readiness Assessment

A 2-hour process audit mapping your bottlenecks to identify top-ROI automation quick wins.

Book Assessment (£395)
AI & Automation

"We want to build custom AI agents but are terrified of data leaks."

Employee usage of public ChatGPT risks data exposure. Hover to see diagnostic path.

Bespoke AI Builds

We build secure, private LLM pipelines and RAG database agents strictly inside your company boundaries.

Enquire About AI Builds

Four Pathways to Progress

Whether you need a quick audit, an embedded CTO, or a rapid automation build.

Pathway 1

IT Diagnostics

Fixed-scope, fixed-fee audit checks to secure your setup.

  • The Hack Check (£195)
  • IT Bill Review (£195)
  • Baseline Audit (£950)
Explore IT Diagnostics →
Pathway 2

IT Leadership

Ongoing retained leadership and board advisory services.

  • Retained & Embedded CTO
  • Retained & Embedded CIO
  • Cyber Incident Retainer
Explore IT Leadership →
Pathway 3

Automation Products

Fixed-scope process audits and rapid automation builds.

  • Readiness Assessment (£395)
  • Quick Win Automation (£695)
  • Automation Roadmap (£1,450)
Explore Auto Products →
Pathway 4

Bespoke Automation & AI

Custom AI agents, complex integrations, and retainers.

  • Custom AI Chatbots
  • Finance Transformations
  • Customer Journeys
Explore Bespoke AI →

Typical Progression Tracks

Progression Path

IT Consolidation & Security

Care-home client facing regulatory audit.

Began with a Cyber Health Score (£495) to lock down boundaries, moved to Technology Baseline Audit (£950) to map legacy devices, and graduated to an ongoing Retained & Embedded CTO to govern strategy.

Progression Path

AI & Workflow Automation

Professional services firm dealing with manual waste.

Began with a Readiness Assessment (£395) to map key data entries, moved to Automation Roadmap (£1,450) to select integration APIs, and deployed a secure Quick Win Automation (£695) to automate billing.

Progression Path

Unified Digital Strategy

Logistics scale-up under newly hired Finance Director.

Conducted a New Director Tech Orientation (£1,250) to review inherited IT, ran an IT Bill Review (£195) to cancel software licenses, and built custom AI Email Assistants to parse logistics bills.

Frequently asked questions

Got Questions?

Everything you need to know before you start.

Still not sure? Book a no-obligation call and we'll answer anything not covered here.

Book a call →

Fixed-price products have a published price and defined scope. Consultancy is ongoing work where we sit with you month-to-month on strategy and decisions, helping you align IT operations and AI developments with your business growth goals.

Most MSPs fix tickets and manage systems. We answer strategy: Are you overpaying? Should you automate that? We act as your independent advocate, sitting on your side of the table to govern vendors and check their work.

A written report you can act on immediately. Not a sales pitch for more work. We outline what we checked, what we found, and a clear, costed action plan that you own.

Yes. We agree the scope and price upfront. No hidden day rates, no scope creep, no surprises. If something changes during the project, we agree a new scope in writing before any extra work starts.

You own it. You can act on it yourself, hand it to your existing provider, or ask us to supervise the work. We never manufacture follow-on dependencies.

Depends on the product. Most diagnostics take 72 hours to one week. A Hack Check is delivered in 72 hours, a Cyber Health Score in 3 working days, and a Technology Baseline Audit in one week.

We work with what you've got. We assess your existing setup first to extract maximum value from systems you already license before recommending any migrations or new software tools.

Start with a diagnostic. A Readiness Assessment or Technology Baseline Audit tells you exactly where automation would help, how much time it would save, and what systems are ready to connect.

Yes. We run Cyber Health Scores, Cyber Readiness Assessments, and Cyber Essentials certification pathways to secure your systems and confirm GDPR compliance.

Bigger projects are scoped at discovery. Examples: Cloud Migration, Finance Operations Transformation, or Client Journey Optimization. All billed on a clear fixed-fee basis.

Ready to underpin your growth?

Every growing SME deserves a technology partner that speaks plain English, delivers measurable outcomes, and stays in the room long after the invoice is sent.

Book a discovery call →